Last updated: January 06, 2026

TrackDNA (“we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information of our readers, subscribers, contributors, and website visitors. This Privacy Policy explains what information we collect, how we use it, how we share it, and the rights available to you. This Policy applies to our website, digital magazine, print magazine, email communications, and any related services we offer (collectively, the “Services”).

1. Information We Collect

We collect information in the following ways:

A. Information You Provide to Us

This includes information you submit directly through our website or during your interactions with TrackDNA, such as:

• Name
• Email address
• Mailing address (for print magazine subscriptions or shipping)
• Payment information (processed securely by third-party providers; we do not store full payment details)
• Information submitted through forms (contact forms, contributor forms, advertising inquiries)
• Contributor information such as bios, portfolio links, and submitted content
• Any communication or correspondence you send us

B. Information Collected Automatically

When you visit our website, certain information may be collected automatically, including:

• IP address
• Browser type and version
• Device information
• Operating system
• Pages viewed and time spent
• Referring website
• Cookies and tracking technologies
• Analytics data (Google Analytics, Meta Pixel, or similar tools)

C. Information From Third Parties

We may receive information from:

• Payment processors (Stripe or similar services)
• Email marketing platforms (Flodesk)
• Social media platforms (if you interact with our content or ads)
• Contributors submitting content or materials

2. How We Use Your Information

We use the information we collect for the following purposes:

• To operate and improve our website and magazine
• To manage subscriptions and deliver digital or print issues
• To send newsletters, magazine updates, and editorial content
• To respond to inquiries or requests
• To manage contributor submissions and communication
• To personalize user experience
• To conduct analytics and understand audience behavior
• To provide advertising partners with aggregated, non-identifiable insights
• To detect and prevent security incidents, fraud, or abuse
• To comply with legal obligations

We do not sell personal information.

3. Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Improve site performance
• Analyze website traffic
• Remember user preferences
• Support newsletter and subscription functionalities
• Display content and advertisements that may be relevant to you

You can control or disable cookies through your browser settings. Doing so may affect certain website functions.

3A. Advertising (Google AdSense)

TrackDNA may display advertising served by third-party vendors, including Google (Google AdSense). These vendors may use cookies or similar technologies to serve ads based on a user’s prior visits to this website or other websites. Google’s use of advertising cookies enables Google and its partners to serve ads to users based on their visit to this site and/or other sites on the Internet.

Depending on your location and consent choices, ads may be personalized (based on your activity) or non-personalized (based on context such as the page you’re viewing).

You can manage cookie preferences through your browser settings. You can also opt out of personalized advertising through Google’s Ads Settings. Alternatively, you can opt out of some third-party vendors’ use of cookies for personalized advertising by visiting www.aboutads.info. In regions where consent is required (for example, the EEA/UK/Switzerland), we will present a consent prompt so you can manage these choices.

4. How We Share Information

We may share your information in the following circumstances:

A. With Service Providers

We work with trusted third-party providers who assist with:

• Website hosting
• Email communications
• Subscription management
• Payment processing
• Analytics and site performance
• Printing and shipping (for future print magazine distribution)

• Advertising services (Google AdSense)

These providers may have access to personal information only as needed to perform their services.

B. For Advertising and Analytics Purposes

We may share aggregated, non-personally identifiable data with advertisers or partners to help them understand audience trends. We do not sell or share personal data such as names, emails, or addresses.

C. Legal Requirements

We may disclose information if required by law, regulatory processes, or to protect our rights or the rights of others.

5. Subscription and Account Information

For paid digital or print subscriptions, we may collect:

• Name
• Email address
• Mailing address
• Billing information (processed by third parties)
• Subscription preferences

Users may update or cancel their subscription at any time through the service used to process it.

6. Print Magazine Information

If you purchase or subscribe to a print edition, we may collect:

• Name
• Mailing address
• Delivery preferences

This information is used solely for fulfillment and shipping purposes.

We do not rent, sell, or trade mailing lists.

7. Data Retention

We retain personal information for as long as necessary to:

• Provide our services
• Comply with legal obligations
• Resolve disputes
• Maintain business records

Analytics and cookie-related data may be retained according to the policies of third-party providers (e.g., Google Analytics).

8. Your Rights

Depending on your location, you may have rights regarding your personal information, including:

• Access to the personal data we hold about you
• Request correction or updates
• Request deletion of your data
• Unsubscribe from marketing emails
• Request a copy of your data
• Object to certain types of data processing

You may exercise these rights at any time by contacting us.

9. Security

We use reasonable administrative, technical, and physical safeguards to protect personal information. While we strive to use commercially acceptable means to protect information, no method of transmission or storage is 100% secure.

10. Children’s Privacy

Our Services are not directed to individuals under the age of 13. We do not knowingly collect personal information from children. If we become aware of such data, we will delete it promptly.

11. Third-Party Links

Our website may include links to third-party websites, services, or advertisers. We are not responsible for the privacy practices of these external sites. We encourage users to review the Privacy Policies of any linked websites.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised “Last updated” date. Continued use of our Services constitutes acceptance of the updated Policy.

13. How We Use AI (AKA Our Digital Pit Crew)

At TrackDNA, we’ve got a few AI “agents” in the garage, and here’s what they do:

1. The SEO Tuner: Think of this one as the crew member who fine-tunes our articles so they can actually be found on the digital track. Once we’ve got a story ready, we let this AI tool give it a once-over, making sure it’s geared up to rank well and reach more riders.

2. The R&D Scout: This little helper keeps an eye on the market. We’re not here to follow the herd, so when it spots a trend, we know exactly which direction to take to keep things fresh and uniquely TrackDNA.

3. The News Summarizer: Instead of spending hours digging through the latest news, we let this agent scan the headlines and give us the rundown. It’s like having a buddy in the paddock who hands you the cliff notes so we can spend more time riding and writing, and less time wading through the noise.

In short: no AI writes your stories for you, but a little digital elbow grease helps us do what we do best—bring you real rider-first stories without getting lost in the digital dust.

14. Contact Us

If you have any questions about this Privacy Policy, data rights, or personal information handling, you may contact us at:

hello@trackdnamag.com